Let's cut to the chase - we've been in your shoes.

From scrubbing dishes to scaling concepts across multiple states, we've lived every moment of the hospitality rollercoaster. Those 2AM equipment failures? Been there. Staff no-shows on a packed Friday night? Handled it. Fighting with vendors while trying to get ready for service? We feel you.

Craft & Counsel was born from decades of building successful restaurants from scratch, and yes, occasionally putting out fires (sometimes literally). We're a husband-and-wife team who turned our passion for hospitality into multiple successful concepts, and now we're here to share everything we've learned along the way.

We bring something different to the table - real experience paired with creative vision. No fancy consultant speak or theoretical solutions. Just practical, proven strategies that work in the real world of hospitality. From concept development to operational overhauls, we know what it takes to turn vision into reality while keeping the lights on and the staff happy.